De Novo is Latin for from the beginning — to build anew, from first principles.
We did not set out to make another vodka. We set out to ask what a spirit could be if every step were measured, questioned and refined. Belgrade gave us the water and the heritage; science gave us the method.
The first expression
PRIMA is the answer to that question — seven times distilled, crystal-filtered, and bottled clear. It is the first of four, with OPUS, BOTANICA and KOREN to follow.
This journal is where we will share the work: the distillations, the failures, the small victories of craft. Welcome to the beginning.
